Getting organic traffic to your eCommerce website is a challenge for any business, but it can be achieved with the right strategies. This article will help you make the most of your eCommerce website by addressing four key SEO factors. These include Site architecture, User intent, Link building, and Product page optimization. Follow these tips to optimize your eCommerce site and see organic traffic skyrocket. Once you’ve optimized your website for these factors, you’re ready to take on other aspects of eCommerce SEO.
A crucial element of eCommerce SEO is determining user intent. The customer journey begins at the SERP page and ends at the shopping cart. As such, it’s critical to understand what keywords are driving the most traffic and create content around those keywords. This way, your content will be more likely to capture their interest and convert them into buyers. Below are some tips for eCommerce SEO:
Understand the different user intents when doing eCommerce SEO. There are two types of searchers – informational searchers and purchasing visitors. Informational searchers are not necessarily looking to purchase, but instead, they want to learn more about a topic or product. While they may have a navigational intent, it can still affect your SEO ranking. This type of search is not as profitable as one aimed at a specific product or service.
Site Architecture For eCommerce SEO
Considering site architecture as part of your eCommerce SEO strategy is a smart idea, especially if you have a large number of products. Your site should have a clear hierarchy of navigation, including a clickable title and a custom meta description. H1, H2, and H3 subtitles are also a great place to include target keywords. When planning the hierarchy of your products, you should consider your target keywords for each category and product page.
Ecommerce websites that are lacking in content-heavy levels will miss out on organic traffic from informational searches. Furthermore, they will miss out on the ability to create contextual links. Creating a blog, learning center, and projects section can help your website rank for these queries. Having a high-quality site architecture is also important for site crawlability. If your website is lacking in these areas, it is a good idea to implement SEO tactics to make your site more mobile-friendly.
Best way of Link Building for eCommerce SEO
While on-page SEO is a very important part of promoting your eCommerce website, you also have to use off-page link building to gain traffic and improve your organic rankings. Link building is a process that is more involved than making changes to your website, and it takes time. For eCommerce businesses, unique link building options are important, as these can be more challenging to secure. Listed below are a few ways to get links for your eCommerce website.
Guest posting is considered the best backlink building technique for eCommerce SEO, as you retain control of the link pages. Guest posting helps you build contextual backlinks. You don’t need to post articles about custom tanks; you can write articles on how to dress comfortably for summer or comfort. This method will build two or three useful links to your ecommerce site. The benefits of guest posting are immense. Guest posting can help your website achieve higher organic rankings quickly, as it does not require any technical knowledge.
Product Page Optimization
While the name of your product is the most obvious place to start, it’s important to remember that the title tag is not the only place to optimize your eCommerce SEO. The first 600 pixels of your title tag will appear on the top blue line of a Google search result. This portion of your page is critical to your page rank. It should clearly convey the details of your product. Try reading it from left to right. You want to convey all the relevant information to your audience.
Include the proper ALT text and product description. Include shipping and returns information. Use a botify tool to detect thin product pages. This can tell if the content is unique and contributes to a high bounce rate or low session duration. While images are important for promoting your products, they can also make your page bloated. You can reduce the size of the images on your product page by optimizing them. Also, make sure that you have the correct number of images for the page.
One of the most important things to keep in mind when implementing voice search in your eCommerce SEO strategy is to adjust the way you structure your content. Voice search is more conversational than blog posts, so marketers should add new words and phrases to their content. Additionally, they should refresh keyword phrases. Voice queries are largely about experience, so marketers should adjust their content to better fit this need. However, visual cues still play a role in the customer journey.
Customer reviews are essential for a successful eCommerce business. They are an important source of social proof, and traditionally, customer reviews were hard to get. With voice search, this task is a lot easier, since users can just record their feedback rather than type it. This can encourage more paying customers to leave reviews. For this reason, SEO for eCommerce websites should be proactive in order to capitalize on this trend. But how can one ensure the best voice search results?