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Best Logo Design 101 – Principles, Tools, and Timelines for Logo Design

If you are just starting out in Logo Design, you may be wondering what to do next. Here are some Principles to follow, Tools to use, and Timelines for best Logo Design. By using these principles, you’ll be on the road to logo design success. If you have any questions, please feel free to ask them below. You’ll have a lot of fun learning along the way! And don’t worry if you don’t have the time to read every detail about every single step, you can always use the Mock Up Generator to see how your design looks in situ.

Important Things For Best Logo Design

Best logo design is flexible and easy to implement across all channels. Colors can either turn off customers or impress them. Color wheels and mood boards can help improve your logo. In 1903, the American public broadcaster Ford’s logo was quite different from what it looks like today. Instead of a two-dimensional icon, the name appeared in a larger typeface. In the process, the brand became more approachable. The redesigned logo was easy to implement, but it was important to preserve key aspects of the original logo.

A well-designed logo must reflect the brand spirit, the product and the audience. In 2019 alone, several companies rebranded. Some of these companies changed their logos to showcase the evolution of the brand and stay relevant to modern audiences. It’s vital that your logo evolve as your brand does. Observing how successful big brands have changed their logos can help you create a logo that is both unique and memorable for your audience.

Principles To Follow

Knowing your target customer is essential in designing a successful logo. You should ask questions to define your target customer and pinpoint your niche market. There are many tricks that marketers use to identify their ideal customers. Surveys are a great way to find out more about your customers. Ask them to describe themselves in a few words. Ask about their background. This information will help you create a logo that will resonate with your target customer.

When creating a logo, keep in mind that its smallest scale is the most challenging. Make sure that it looks good on letterhead, envelopes, and posters before committing to a larger version. Use colors that are close to each other on the color wheel. Bright colors can be hard on the eyes, so stick with shades that are close to one another. Your logo should be readable in black and white and have the same impact in either.

Tools To Use

Vector software is a must have in logo design, especially for finalizing your final design. Vector programs are perfect for best logo design as they focus on creating sharp points and precise curves. Photoshop has some vector tools, but it is not an ideal choice for creating high-quality logos. Its sketching brushes mimic watercolor, charcoal, and pencils. However, it is not ideal for creating professional-level visuals. Photoshop is also compatible with other vector design software, such as InDesign and Illustrator.

Another good tool is the online image editor PicMonkey. This program comes with preset graphic icons and fonts. It also comes with an editor where you can edit the text and make small changes to the graphics. The best part is that you can download the logo as a high-quality jpeg or png file for use in marketing and branding. The cost of using PicMonkey varies depending on the features you need.


It is not difficult to find a time-line of best logo design. Some designers date their logos from the early 20th century, when the Coca-Cola company began attacking imitators with their elaborate, ornate mark. Some logos were so complex that they required 700 pages of catalogues. But, by studying the history of design, you’ll find that the evolution of logos has begun much earlier than you might think.

A best logo designer creates many versions of the final design, utilizing a variety of file types. Important file types include EPS, JPEG, and TIF. Sometimes, the client requests a black and white version of the final logo. For highly detailed logos that are difficult to scale down, a simplified version might be requested. Regardless of the final logo design, it is vital that the client approves the design before it is presented.

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